1. Social media is popular — really, really, popular

You don’t need to be a dedicated reader of tech blogs or an expert in online marketing to know that social media is really popular among consumers.

According to the Pew Research Center, 65 percent of American adults use social networks, which means that social media will touch nearly every customer that walks through your door.

Having a social media presence that’s accessible via mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy, while on-the-go.

 

2. Social media helps you gain valuable customer insights

Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.

Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.

 

3. Social media reaches all ages and demographics

Social media defies age barriers. A 2015 Pew Research Center study found that 65 percent of US adults are using social networks.

Between 2005 and 2015, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.

 

4. Social Media increases brand awareness and loyalty

When you have a presence on social media, you make it easier for your customers to find and connect with you. By connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.

 

5. Social media users are active

One thing you have to know about social media users is that when they say they are on social media, they are really on social media.

Social media users in the US check their accounts 17 times a day, according to an Informate Mobile Intelligence report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.

 

6. Social Media provides rich customer experiences

Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent)

 

7. Social Media helps generate higher converting leads

Social media increases sales and customer retention through regular interaction and timely customer service.

In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.

 

8. Social media is cost-effective

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. 

For example, if you run an ad campaign on LinkedIn, you can segment by things like location, company, job title, gender, and age—the list goes on. If you’re running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.

 

9. Social media can make a big difference for your email marketing

Social media has completely changed the game when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for.

Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page.

Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.

 

10. Social Media helps build relationships

Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. It gives you the chance to engage and interact directly with your customers to build a bond.

For example, social media allows tourism brands to create dialogue with travelers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.

https://blogs.constantcontact.com/why-social-media-marketing/
https://blog.hootsuite.com/social-media-for-business/