July 2013


 

 

Hashtag2

Most communications specialists know how to take advantage of hashtags, whether it’s to optimize your posts, follow industry trends or keep tabs on a topic or event.

However, there are several ways PR pros can benefit from hashtags that are often overlooked, including:

Following the Right Hashtags

While trending hashtags get a lot of mention in the press, Ciaran Blumenfield notes they’re not always the most relevant to your company. 10 Hashtags Your Business Cannot Ignore identifies the categories of hashtags that are important for any business or not-for-profit organization.  They include:

  • Competitors
  • Industry topic
  • Industry experts
  • Industry conferences
  • Trade organizations
  • News
Analysis

Each business should then identify the hashtags specific to its industry and issues. Useful Twitter Hashtag Analytics Tools reviews three tools to identify influencers, find useful links and references, analyze trends and more. Among the tools listed:

  • Tweetbinder, which allows you to analyze chats to see who is engaged in conversations, who is most influential and which tweets and links were shared.
  • Tweetcategory, an iPad app that organizes your tweets around topics and hashtags.
  • Hash Tracking, which provides hashtag analytics like tweets, reach, number of contributors and their followers.

Benchmarking

How to Use Hashtags for Competitive Analysis delves into one key application of hashtag monitoring: benchmarking. If you’re tracking your competitors (and you should be) it’s also a good idea to evaluate which hashtags they’re using and how they’re performing, Blumenfield affirms. She includes the types of hashtags to keep an eye on:

  • Brand and Campaign
  • Events
  • Alliances and Partnerships
  • Community Conversations
  • Pop Culture

Measurement

Though not specifically about hashtags, 10 Ways to Measure Twitter Audience beyond Follower Count shares methods into measurement of reach and influence of tweets. As Nate Smitha explains, measuring your follower count helps you understand your Twitter audience and how to grow it more effectively. Measuring the reach and engagement of your hashtags is good practice to test what’s working and what isn’t.

 

For more information: http://www.cyberalert.com/blog/index.php/4-beneficial-ways-to-use-hashtags-in-pr/

kaylee_Intern

Meet our newest intern, Kaylee! Here are some fun facts about her:

Major(s): Public Relations and Advertising

Minor(s): Electronic Media & Film

School: Northern Arizona University, Flagstaff

Born: April 28th in Mesa, Arizona

Favorite color: Pink!

Favorite song: Right now? Like Jesus Does by Eric Church

Favorite food: Pizza. Any kind of pizza.

Best memory of 2013 (s0 far): Traveling to Europe with my younger sister for two weeks! The culture is amazing!

Why she likes social media: It’s great to keep up with whatever is trending and see what other people are interested in!