August 2011

It can be hard to write blog posts that sound authentic, yet intelligent, and offer value to others. Stream of consciousness and what we had for breakfast just don’t fly as subjects. And, not only should there be value in the post, but it should show some of the author’s unique perspective and personality.

How does one accomplish this in a mere blog post? I don’t have all the answers and sometimes I realize I’m just not that funny or witty when I’m writing, so the logical thing is to put it off, right? When I do that, I just end up hating myself and promising to do a better job tomorrow.

So, that just leaves me with the subject of my cats, which I could write about incessantly. Yes, I am a crazy cat lady. I am currently battling a band of raccoons that are sneaking into my “catio” area to eat my kitties’ food. They are smart, smarter than me, oh yes. After spending a king’s ransom on cat food, only to have it polished off by the marauders during the night, I realized I was up against formidable challengers. I finally got a clue and started bringing in the food at nightfall – we will see how long it takes for the raccoons to move their raid elsewhere.

Okay, writing that wasn’t so hard. I am sure, dear readers, that you found this post to be full of personality (die-hard cat lover), authentic (soul-baring honesty about loving cats), intellect (outsmarting raccoons) and value (what to do when wildlife plunders your pet food). Until next time, happy blogging to you all!


Tip #29: Start a Charity Event or Cause

This is not as hard as you might think. You might start something under your own foundation or just start an event that benefits something pre-existing in your community. If you are passionate about women’s causes, organize a clothing and accessories drive at your home and invite everyone you know (even if they are not female, they likely have some females around them). It will not be hard to identify a beneficiary-most cities have a Salvation Army ( or another organization that serves women and helps them get back on their feet.

You can certainly invite the local media and take photos for your community paper. Don’t forget to shoot some video with your camera for YouTube (and other places to post video) and your site. Link to your Facebook page and Tweet them out. Upload photos on Facebook, your site and other social media networks.

People will do a lot of things for money. One person ate a cockroach for $20. We don’t think it has to be that disgusting. Instead, we like to make it fun and sanitary. Does a $5 iTunes gift card sound like something you could use right now?

To celebrate Solatube International’s 20th Anniversary, the McRae Agency and Solatube International presents a social media contest and a chance to win a $5 iTunes gift card!

Solatube International Inc., the worldwide leading manufacturer and marketer of Tubular Daylighting Devices (TDDs) is celebrating its platinum Anniversary this year.  The company invented TDDs, which harvest and distribute daylight in homes and commercial buildings, opening up an entirely new category in the lighting industry.  Solatube Daylighting Systems are now routinely installed as part of energy-saving and sustainability efforts in residential and commercial spaces around the world.

Now, here is the fun part:

If you haven’t been following the contest, here is a little boost. One of these sites has the daily hint of the day. Find out how to submit your answer and find out all of the contest rules. Make sure you do it soon because the contest ends this Friday, July 29!

Solatube’s Twitter:!/Solatube

Solatube’s Facebook:

The McRae Agency’s Twitter:!/PR_Buzz

The McRae Agency’s Facebook: