July 2011

PR Tip # 19:  Build Your E-Mail Database and Buzz by Holding a Facebook or Twitter Contest

Create a unique contest that relates to your business’s expertise and announce it through your company’s social media platforms. By utilizing those platforms, you will attract followers and media toward your business, creating buzz!  As a part of your contest, collect the names and E-Mail addresses of contestants so they can receive electronic communication with you in exchange. This will build your E-Mail database and create a fan-base for future correspondence. Contest ideas include “Best,” “Worst,” “Makeover,” “Hottest” and so on. Be sure to announce the contest’s beginning and ending dates and select judges. Once you have successfully created buzz surrounding your contest, via social media posts, hold the contest and announce the winner! If applicable, announce the contest winner at a company event.

As an example, the McRae Agency hosted a “Hot Santa” contest in conjunction with an outlet mall, our client. Facebook was utilized to promote and nominate men as “Hot Santas.” We had a local fashion design school create the “Hot Santa” outfits for the men to model and be judged on the day of the event. Thanks to this creative idea, we were able to successfully promote the outlet mall, gain news coverage and build Facebook buzz.

So get thinking and create a contest for your company. And remember: Have fun with it!


At the McRae Agency, we are always looking for innovative ways to create buzz for our clients. Our newest buzz-worthy scheme: “Can you guess the event?” social media contest for our client, Solatube International.

We eat, breathe and love Solatube International and their products, and we think you should too. But, we also don’t live under a rock, nor do we want to force information down your throats. Instead, we encourage you to do the following:

  1. Interact with Solatube International and become involved in the “Can you guess the event?” social media contest. (P.S. follow the link for more contest information).
  2.  Check out Solatube International’s website.

Here is the most important factor of “Can you guess the event?” social media contest:

Daily hints will be sent out via our social media sites.

You never know what website will offer the best hint of the day, so be sure to follow us on all four pages and check back frequently!

Solatube’s Twitter: http://twitter.com/#!/Solatube

Solatube’s Facebook: http://www.facebook.com/pages/Solatube-International-Inc/54053847359

The McRae Agency’s Twitter: http://twitter.com/#!/PR_Buzz

The McRae Agency’s Facebook: http://www.facebook.com/pages/McRae-Agency/145765862154078

Good luck, fellow social media gurus!

At the McRae Agency, we are Purveyors of Fine Buzz.

The McRae Agency is a leading boutique public relations agency in Scottsdale, Arizona (Phoenix).

Our clients depend on the McRae Agency team to deliver high-quality public relations campaigns to get noticed and produce strong results. Our tagline, “Purveyors of Fine Buzz,” reflects our commitment to getting people talking about our clients.

We are more than just publicists. We are strategic and creative public relations counselors, focused on the big picture.

We produce comprehensive public relations strategies for our clients that make an impact in the media, community and with key opinion leaders.

The McRae Agency specializes in forming long-term marketing partnerships with our clients to build their brands, influence consumer behavior and drive sales.

Want to build buzz? Sign up to receive McRae Agency’s Buzz Bites at http://mcraeagency.com/about.aspx.